ARCA has developed an array of
marketing and advertising strategies to promote clients' recycling programs.

Educational, advertising and promotional messages are essential to the success of every appliance recycling program. They inform consumers of the energy costs of operating inefficient refrigerators and freezers, create customer awareness of
the program, and generate requests for services.

ARCA promotional services include:

• Design assistance
• Development and placement of television advertising and print advertising, including direct mail and bill inserts
• Public relations
• Point-of-sale approach directed to appliance retailers